We work with BIG brands and SME’s alike

Our expertise has launched websites for top brands, ran social media marketing campaigns that have reached hundreds of MILLIONS, identified Chinese online influencers to capture the attention of Chinese netizens and developed sophisticated mobile experiences.

We talk to more young wealthy Chinese consumers on a daily basis than any other European agency. We are #1 in Education in Europe and North America and have extensive experience in Fashion, Luxury, FMCG, Beauty, Sport, Leisure and Tourism amongst others.


Helping brands succeed in chinese digital marketing

Setup and verification of Gymsharks WeChat account and Gymsharks Weibo account. Gymshark is a fitness apparel & accessories brand, manufacturer and online retailer based in the United Kingdom.
Using online influencers (KOL’s) we achieved fantastic results for Sensai’s Chinese New Year campaign 17.4 Million impressions 45,000 video views that resulted in an increase in instore sales!
#1 Chinese social media account for Education compared to all Western Uni’s
Cooperated with CCTV 5 (biggest sports channel in China) and Weibo to attract hundreds of thousand of people to the Weibo account
Increased Chinese visitors to Edinburgh by 40% in 2017 with our innovative Love Edinburgh campaigns and influencer/paid media driven promotions
We achieved 50% above the average CTR by working with Weibo to select the best time to launch our ad campaign for Galeries Lafayette



Luka Aucin

"Our decision to work with PingPong Digital was taken in the first place beacause of the good reviews and recommendations.  Also the first talks with them were very clear and the goals were realistically presented. Their consistency has also been shown in their continued cooperation with them. Their responsiveness, monitoring of results and consequently constant adaptation of activities are very important. Because of all these facts and their kindness, I will definitely suggest my partners to work with PingPong Digital as well."

Stephen Thompson

Head of Digital

Ping Pong Digital works collaboratively with the University of Sheffield to engage with our ever-growing audience on Weibo and WeChat. They help us create content that is widely shared and listen and respond to our audience in a proactive manner. Where we need additional support to better understand and communicate about merging issues they are responsive and integral in delivering communications. I'm proud to say they've helped us become the Number 1 ranked Univesity account on WeChat, having grown our account from scratch.

Craig Spence

Communications & Media Director

Thanks to the work of PingPong digital, the IPC now has a social media presence in China, a key growth area for the Paralympic Movement.  PingPong set-up, developed and managed the IPC’s Weibo account creating a whole new following for Para sport.

Kelly Girven

Communications Manager

PingPong Digital has been a great partner for us, especially in helping to take our content calendar for the west and adapting this for the Chinese social channels. The accounts team was responsive and often would make recommendations on language and how we should position specific products from our range that was very helpful and demonstrated their understanding of the luxury Chinese consumer.

Danielle Macedo

Associate Director, Digital Marketing, London Business School

PingPong have been a great partner helping us create a social media presence in China from scratch on Weibo and WeChat. Together, we reached the milestone of +5k followers on Weibo in a few months, as well as significant alumni engagement for our WeChat channel. 

They have a practical content calendar system and a very responsive accounts team globally, who collaborates closely with our in-house Chinese social media specialist. Thank you Jimmy, Jeff and team for your support!

Discover the different digital channels you can utilise for your Chinese marketing campaign and how PingPong Digital and our team of Chinese marketing experts can help.

We are a full service Chinese digital marketing agency, and are the only agency in Europe and North America to be a trusted partnered of WeChat and Weibo. We work across a number of different industries, offering Chinese digital marketing solutions to our clients.

We’ve created Chinese landing pages, run Chinese influencer campaigns, grown Chinese audience numbers and launched Chinese digital communication channels to establish new brands in China.

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