Emerging insighTS

Around 6.9 million students now study outside their home country, and forecasts point to roughly 9 million by 2030.

As we enter the New Year and the Year of the Snake, we wanted to give our predictions for the year ahead.

RedNote, also known as RED and Little Red Book (xiaohongshu), is a popular Chinese social media app that has overnight gained millions of English-speaking users. But many of you may be downloading this app for the first time and trying to figure out what it is and how to use it.

We attended a lot of education conferences in 2024, and here we will share our findings from evolving policies, AI integration, emerging Asian education trends, and strategies for preparing international students, stressing the need for collaboration and adaptation.

We examine whether China is on the decline or not.

What are the top marketing trends in China for 2024? Well let us give you our top 10 Chinese marketing trends for 2024

Explore the dynamism of China's social commerce landscape, where the Burberry case study exemplifies the successful fusion of digital innovation and cultural intelligence in the world's largest e-commerce market.

Exploring the vibrant landscape of RED (小红书), highlighting its role in fostering a community of trust and authenticity.

Learn how Douyin's targeted advertising tools can significantly enhance your university's visibility among Chinese students looking to study abroad.

Say hello to PingPong Digital's revolutionary new university social media ranking

What's the opportunity for Asian Americans in the cannabis industry and for the weed industry with Asian American consumers. 

Back in 2020, China put its foot down on any and all things cryptocurrency but what about NFT's?

Should Chinese social platforms be managed under one main University Account or should Schools take control of their own comms when marketing to China?

The five market trends to look out for in 2022 are Marketing & Advertising, Technology, Tourism, Education, and Consumer Goods.

PPD EXCLUSIVE | Q&A with Michelle Thew, CEO of Cruelty Free International, Champion of China’s Removal of Mandatory Animal Testing from Laws

PPD Chinese Digital Marketing insights is a round-up of the most notable news and updates in the Chinese digital marketing industry, proudly presented by PingPing Digital

Red or Xiaohongshu (小红书) is one of the largest and fastest social e-commerce apps in China.

Some notable trends from this year’s Chinese New Year digital marketing campaigns

Douyin, TikTok’s Chinese sister platform, is virtually identical to its international counterpart, but with a handful of key differences.

Here at PingPong Digital, we can’t wait to see what 2021 holds for us.

What A Year It Has Been.

What will the next 4 years look like? Will Chinese Students return to the US? Will the WeChat ban go ahead?

China’s largest Q&A platform that has evolved into a “knowledge-sharing platform for experts”

When it comes to targeting Chinese millennials accurately, brands have to consider Bilibili in their marketing mix.

Will coronavirus usher in a new era for retail? Here are some lessons we can learn from China’s retail recovery.

What does the U.S. WeChat ban mean for businesses? We answer your questions.

Private Domain Traffic was key to China’s recovery, and here’s why it should matter to you.

More than just TikTok, What you should know about Chinese short video apps.

One Simple Way to Connect with Chinese Audiences on Social Media.

What should you prioritise going into 2020?

What will be the emerging Chinese digital trends of 2019?

Crazy Rich Asians: How to build consumer relationships that deliver in China

Yes saw right, Singles Day! However this time it’s about about one of the biggest online shopping.

Wechat v6.0 has been released, and with it has come the ability to record video and share it inside of Wechat

How will China respond to Apple Pay, and what will Wechat payments do?

The Gala builds partnership with Weibo

Football in China