Explore the dynamism of China's social commerce landscape, where the Burberry case study exemplifies the successful fusion of digital innovation and cultural intelligence in the world's largest e-commerce market.
Exploring the vibrant landscape of RED (小红书), highlighting its role in fostering a community of trust and authenticity.
Learn how Douyin's targeted advertising tools can significantly enhance your university's visibility among Chinese students looking to study abroad.
Say hello to PingPong Digital's revolutionary new university social media ranking
What's the opportunity for Asian Americans in the cannabis industry and for the weed industry with Asian American consumers.
Back in 2020, China put its foot down on any and all things cryptocurrency but what about NFT's?
Should Chinese social platforms be managed under one main University Account or should Schools take control of their own comms when marketing to China?
The five market trends to look out for in 2022 are Marketing & Advertising, Technology, Tourism, Education, and Consumer Goods.
PPD EXCLUSIVE | Q&A with Michelle Thew, CEO of Cruelty Free International, Champion of China’s Removal of Mandatory Animal Testing from Laws
PPD Chinese Digital Marketing insights is a round-up of the most notable news and updates in the Chinese digital marketing industry, proudly presented by PingPing Digital
Red or Xiaohongshu (小红书) is one of the largest and fastest social e-commerce apps in China.
Some notable trends from this year’s Chinese New Year digital marketing campaigns
Douyin, TikTok’s Chinese sister platform, is virtually identical to its international counterpart, but with a handful of key differences.
Here at PingPong Digital, we can’t wait to see what 2021 holds for us.
What will the next 4 years look like? Will Chinese Students return to the US? Will the WeChat ban go ahead?
China’s largest Q&A platform that has evolved into a “knowledge-sharing platform for experts”
When it comes to targeting Chinese millennials accurately, brands have to consider Bilibili in their marketing mix.
Will coronavirus usher in a new era for retail? Here are some lessons we can learn from China’s retail recovery.
What does the U.S. WeChat ban mean for businesses? We answer your questions.
Private Domain Traffic was key to China’s recovery, and here’s why it should matter to you.
More than just TikTok, What you should know about Chinese short video apps.
Crazy Rich Asians: How to build consumer relationships that deliver in China
Yes saw right, Singles Day! However this time it’s about about one of the biggest online shopping.
Wechat v6.0 has been released, and with it has come the ability to record video and share it inside of Wechat
How will China respond to Apple Pay, and what will Wechat payments do?
The Gala builds partnership with Weibo